Sales Manager

At Atlantic Natural Foods, we create, manufacture, and distribute high quality, sustainable plant-based foods and beverages. We are committed to sustainability, nutrition, convenience, and social responsibility with a focus on delivering taste and value. We stay true to our 100+ year tradition, as well as our commitment: Good for you, good for the planet. Our family of plant-based brands includes Loma Linda, Neat, and Kaffree Roma – and we are a leader in shelf stable products for consumers seeking a plant-based lifestyle.


The Sales Manager is responsible for overseeing all sales activities within a sales channel scope. The Sales Manager is responsible for achieving sales objectives consistent with corporate volume and profit targets. The Sales manager directs and manages broker planning and execution against volume, distribution, pricing, merchandising, trade spending and retail objectives. The SM is the primary communication link between the broker and Atlantic Natural Foods and is responsible to act as an advocate for the broker to ensure that appropriate resources are available and communication channels are open to guarantee successful execution of Atlantic Natural Foods’ programs in the Field.


  • Develop sales strategy, annual sales plans and monthly goals and tactics for key customers and channels, company sales staff, independent brokers, distributors, and distributor salespeople that achieve desired short and long-term goals in revenue growth and profitability.
  • Achieve operating income, volume, Merchandising, Assortment, Pricing and Shelving (MAPS) goals through effective management of Brokers and Customers.
  • Strategic Planning – Provide strategic input, reflecting marketplace and customer requirements into the ANF planning process. The input should focus on trade marketing strategy/tactics and result in a final plan that can be executed with customers to achieve company objectives.
  • Market/Customer Planning – Establish local market priorities, objectives-and strategies to guide broker development of market/account plans that deliver ANF objectives within defined Corporate/Brand strategies. The SM is responsible for the review and approval of all customer plans.
  • Sales Execution – Direct and monitor broker execution of account plans to achieve volume objectives and key sales priorities (distribution, pricing, shelving, and merchandising). Manage broker retail execution to ensure shelf presence is maximized and SK retail conditions are at acceptable levels versus standards.
  • Trade Spending – Manage all aspects of trade spending to insure funds are effectively utilized in a fair and equitable manner consistent with Brand promotional strategies to achieve merchandising objectives. Monitor broker post-promotional analysis on a customer basis to assess the impact of ANF promotions and make appropriate adjustments to refine and improve results.
  • Customer Development – The SM should penetrate selected accounts to develop the Atlantic Natural Foods’ franchise by focusing on adding value and facilitating the execution of strategic initiatives (such as, Category Management, Item Optimization, creative, theme-oriented merchandising, or other distribution efficiency initiatives) to achieve an on-going competitive advantage. The SM should challenge broker thinking to drive “outside the box” ideas that capitalize on business opportunities.
  • Broker Management and Evaluation – The Regional Sales Manager is responsible to manage assigned brokers in accordance with ANF’s policies and procedures. Specific responsibilities include selection and retention of a qualified business manager, training and development (involving additional ANFs resources as needed), and performance evaluations, including periodic feedback on performance as well as a formal annual evaluation. The SM should penetrate all levels of the broker operation to ensure the appropriate levels of qualified resources are deployed.
  • Administration – Effectively manage administrative responsibilities including information requests, competitive intelligence, results tracking and analysis, expense reports, forecasts, deduction management, etc.


  • Creating incentive programs to boost team member sales results
  • Demonstrated prior success in achieving results using team driven philosophies
  • Tracking team member productivity
  • Handling staffing needs
  • Designing work schedules for each team member

Education and/or on-the-job experience preferred:

  • 5 years of overall professional experience in CPG sales management or related industry

Job Type: Full-time


  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance


  • Monday to Friday

People with a criminal record are encouraged to apply

Willingness to travel:

  • 25% (Preferred)

Work Location: Remote

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